Pac Laq: From concept to impact

Pac Laq had a sizable inventory with their former brand name etched onto glass polish bottles. To stay cost-effective and sustainable, we designed small, stylish labels showcasing the new branding

As part of our comprehensive services, we played a vital role in developing Pac Laq's merchandising strategy and planning their annual go-to-market (GTM) approach. This ensured a consistent brand message across all channels and helped establish a strong market presence, paving the way for the brand's long-term success. We devised a comprehensive launch strategy for Pac Laq's debut product, the Starter Set. Building upon the brand's approachable identity, we focused on seamlessly integrating the brand elements across all touchpoints to create a consistent and impactful market presence, ensuring a strong and cohesive brand message throughout.

To amplify our launch strategy, we crafted a comprehensive social plan that began with a week-long grid spread across Instagram featuring all six polishes in the Pac Laq starter set. This resulted in a huge 650% increase in impressions over the course of just four days, propelling Pac Laq into the spotlight. Upon completion of the initial launch, we advised the client to expand their social media presences to Tik Tok and Pinterest — incorporating how-to videos, vignettes, and more.